Analysis of the global printing industry to face two major challenges

Located in the boondocks of Dongguan City, affluent and acceptable press and packaging Co., Ltd., Dongguan is a archetypal foundry, the branch added than 90% of the press and packaging articles for export, according to aggregation bang-up Zhang Chunan, the aggregation compared to the banking crisis, agents amount has been bargain from 180 to 80,90 people, not afterwards orders to do, but back 2010, ascent activity costs, ascent raw actual costs are too fierce, but the chump does not accede to amount increases. No acceding ability they had to accord up a lot of orders, branch workers now boilerplate account bacon of 2,000 yuan, abounding advisers are to yield the section way to pay salaries.

This is a all-around press industry to face two aloft challenges in this centralized problems alfresco the storm in the press business to do? But from addition point of view, today's press added artistic than anytime before, added efficient. Way through the countless of finishing, smell, and enhance the elements of reality, three-dimensional picture, personalized, custom-oriented, and around absolute press materials, etc., press aftereffect is still undisputed. MAN Roland Dr. Markus Rall: "Printing is the manual of information, agreeable and affecting acquaintance of the ideal medium, which is incomparable by any added media and can not go beyond."

This is printed on the technology and user acquaintance accept the advantage, while at the aforementioned time added adult agenda press technology for press companies to accommodate new business models and development. In the past, whether car accomplishment or printing, publishing, business models all walks of activity are the production, again a lot of sales, assembly of abounding articles on the warehouse, and again boring sell. And now all this has undergone a axiological change in the adjustment first, again production, according to the altered orders to accomplish a alone production. This aswell determines the book publishing industry, abnormally for agenda press will be accretion demand, added and added urgent, which is printed in the advertisement of agenda press acquaintance new opportunities.

Now we accept to feel a growing agenda press bazaar Miandui Zhao, mainly reflected in two aspects, one is alone absolute marketing, is the DM, but accept to be accompanying with personalized, because a lot of absolute mail For abounding of alone absolute business may not be a new concept, abounding advertisers accept your name above, but in actuality not the accurate acceptation of absolute marketing, because anybody got the aforementioned content, just the name , the abode is not the same. Only if anniversary of us to get something, not just names, addresses not the same, but aswell according to anniversary person's preferences, assuming the central differentiate the content, this is the alone absolute mail.

Another advertisement is alone printing. Agenda publishing accumulated with acceptable publishing, I accept that in the approaching can absolutely alone book publishing, readers can adapt their admired books publishing and printing. Agenda publishing accumulated with acceptable publishing, readers can online communities and amusing networks added anon complex in the publishing process, accord agreeable and ideas, which will re-interpretation of the publishing industry. Agenda press is aswell apprenticed to accompany a new "Blue Ocean."

But China is still not 100 percent in agenda publishing, agenda press bazaar in the advertisement of the appliance is aswell minimal. Chinese agenda press bazaar for added bound affair two topics:

1, agenda press on the appulse of acceptable print;

2, agenda press accessories supplier competition. We rarely allocution about the approaching development of this market, the Chinese agenda press market? Added accepted agenda press business press business is still bedfast to the bill, but it is a banal market, injection molded packaging in fact, abounding calm enterprises assisting agenda press amplitude is accepting low. In adopted countries, agenda press added personalization bazaar in book publishing.

Not continued ago I interviewed a acclaimed experts in the press industry, Mr. Pan Xiaodong, he alleged absorption to the press aggregation should be a lot of alone agenda press in the advertisement of the application. "I would like to ask our agenda press business advance point breadth I feel the country is not complex in agenda press companies to book alone books this beyond market." He said, "Press a little bit simple road, and he is not affianced in the agreeable industry, but to appoint in their own terminal operations, in fact, they are not agreeable providers should be affianced in the range, he should accompany armament and approach providers to access their own interests, and now the agreeable providers has not afflicted much, basically accomplishing is still accomplishing before, there is no absolute out of this area, so I feel a absolute amplification of the agenda press bazaar aswell requires a process. "to the U.S. market, for example, agreeable and channels to do actual well, actual bland approach there is a array of absorb issues, and again a book that is almost added reasonable pricing, and college calm bid books. Pan agents accept that there is now a alone analysis book publishing bazaar development, agenda press assemblage amount is almost high, compared to accepted printing, the amount per book runs college than accumulated income.

Printing of publications is a huge market, on the one duke charge the government to alike the agreeable providers and approach relationships amid suppliers, on the added duke although because the accordant policies, laws and regulations is not clear(clamshell packaging), akin its accelerated development, but For press businesses, if they accept been cat-and-mouse for all bright enough, afterwards some bright activity no agnosticism will aswell absence the best opportunities.